During my time at IDEO CoLab I worked on a prototype called Snackpals with a small team. This product was passed down from a previous sprint. We decided to create something much different than the original to explore some other possible strategies on how to get kids engaged in healthy eating habits. My main role in this project was to create the illustrations.
Here are some of the creatures from the veggie universe
that were created before the final branding style was established.
In the future these creatures would be more cohesive with the illustrations above